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Coactive Networks
This technology company grew from seven to seventy employees in just a few years. I ushered the company's fledgeling identity from incubation to late stage funding with ongoing print design support, website design (including complete maintenance of the company website), and any other graphic requests they threw my way.
Website and Phone Interface Design
I designed a web interface for a pilot program that allows consumers to interact with common household devices using PCs or phones. The XML-driven website used a common data source, so the same information was equally accessible on both devices.
Print Design
I handled virtually all of the company's print design needs, from datasheets to marketing brochures. One unique challenge was communicating complex technical concepts with simplified diagrams and a custom set of technology icons.
Product Photography and Conceptualization
I art-directed all photoshoots for Coactive's line of networking equipment and even generated concepts for new product designs, as in this conceptual docking port for an existing line of routers.
Trade Show Booth Design
Working with an established exhibit fabricator, I designed and supervised the production of all graphics for Coactive's modular trade show booth.
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